Promotion.  Look it up.  “An activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.”  Or more to the point – “the publicization of a product so as to increase sales or public awareness”.  In this case, the product is a book.  My latest novel, Attachment Patterns, is being released by Austin-Macauley Publishing at the end of this month, April 28^th to be precise, and guess what?  I have no idea how to promote it.  Why?  Because I don’t have any idea as to how to promote anything.  I never have. 

In the nineteen seventies and eighties I worked in the theatre: Off-Broadway and regional. When plays were produced the theatres promoted them. They created a subscription audience; they advertised in the newspaper, there were occasional features in the local Sunday arts section. More importantly, if the reviews and word of mouth…